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Website Design & Developement
We’d like to point out our primary focuses, so let’s begin with what we do. First of all, we believe that your website is the hub of your business; it has to look modern, be functional, easy to use and also easy for you, as our customer, to manipulate your site on your own. What makes us a little different than our competition—we hand your site over to you for you to control, and to update. Don’t be afraid, it’s not hard after you do it a few times, and, we’re not going anywhere, so if you need a little assistance, we love helping our customers with the techy type stuff. If you wish, we certainly have packages that would allow for us to do your website management for you. Drop us a line, we’d be happy to talk about it. We definitely understand that running a small business is incredibly time consuming and sometimes, we get people who just don’t want to handle their website. You want your website to be a tool for your customers. You want them to think, “I’m not sure how to go about this, I should check with www.yourcompany.com because they’re a great resource”. Once you become recognizable to your customers as a resource in your industry, your business becomes priceless. After all, the last time we checked, the word profit wasn’t labeled profanity, right? That’s why we’re all here, to support our families and hopefully at the end of the day take a little extra home to have fun with. Your website is key, to all this happening.
Times are forever changing and Marketing isn’t any different. Days past the popular way to market goods or services had more to do with print media, TV and radio commercials, billboards, etc., also known as outbound marketing. Don’t get me wrong, outbound marketing is still very successful and popular when paired with inbound marketing.
With the digital age, inbound marketing has become increasingly effective. What’s known as inbound marketing, or think of it as “inbox” marketing has really taken off in the last few years. By creating quality content on your website, then using true white hat techniques for SEO, you can drive new, quality customers to your website; creating higher quality leads that you never had access to in the past. It’s truly an invaluable resource for any business. The type of marketing we do turns prospects, into paying customers.
Search Engine Optimization
Let’s talk about Search Engine Optimization, or SEO. Just in case your not aware of this, it’s an absolute necessity to a successful website. Without it, no one will be able to locate your brand new sparkly website unless they know your exact address. You can read more about SEO here if you need some assistance falling asleep tonight. I’ll keep it simple, SEO is the practice of ranking a specific webpage higher than another based on the relevance of whatever word, video or image is being searched for. Since everyone knows the best place to hide a dead body is on page 2 of Google (thanks for the quote Adam Warner), you’ll want to consider investing some of your hard earned cash into this category.