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Search Engine Optimization
Ever wonder why certain business’ show up on Google, Yahoo, Bing etc. and other businesses are no where to be found? It’s really quite simple. The businesses that invest in Search Engine Optimization, also known as SEO, are the ones that you can easily find. If you don’t make an investment in SEO, you might as well not have a website. Without proper SEO practices, it may be nearly impossible to locate your webpage, unless you know the exact address.
The Nuts and Bolts
Search engines work like this—Many times throughout the month, search engines like Google send out what’s commonly called “spiders”, or “spiderbots” and “googlebots”. These little spider soldiers enter your website and crawl through your sitemap looking for relevant keywords and link-able resources. They’re also looking for informational links that make your site a resource. The spiders crawl the entire website and return information based on keywords, page rank, popular searches and relevant data.
Google changes its search algorithm 500-600 times a year. It’s very important to hire a search marketer that works diligently to keep you current, and is up to date on SEO trends. Part of the monthly SEO maintenance we do, is consistently add new information to your website. We refer to this as organic information. Every time you change the content within your website, say for example, a blog post, google sends out spiders to crawl your site looking for relevant content and keywords.
A Few Interesting Facts
- Did you know that 93% of online experiences begin with a search engine?
- Did you know Google owns 60-70% market share?
- Did you know that fewer than 10% of online users click to page 2 on a Google search?
- Did yo know that 70-80% of users ignore listings labeled “ad”
Through the use of organic content, your site will rank higher, and be more secure in it’s position on returned searches. The goal is to make your site a resource for your target audience. There are simple ways to get to the top of a search, like purchasing an ad (which we do if you wish). However, purchasing an ad can be very expensive, and once you’ve reached your budget, your done. The method we prefer use at Tandem Marketing and Design is the use of organic content. Although using organic content takes longer to get ranked higher, it is a true white hat technique that we prefer.
Backlinks, Backlinks and More Backlinks
Sound confusing? We’ll get you through it. One of the largest factors in page ranking is Backlinks. Backlinks are defined as, according to Wikipedia, like this: “In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node”. Although I provided only a brief description of what a backlink is, do not under estimate its power when speaking about page ranking. It’s a must have.
So, the long and the short of it is…You need SEO, and it doesn’t have to be expensive. We don’t have menu pricing like most marketing companies. We’ll sit down with you and design an SEO program that fits within your budget. We understand that not all businesses are alike, and we’ll tailor a plan that fits you, and your business. We’re a small town business, and we’re here to help your small town business grow to it’s fullest potential.
Give us a shout today and discover how we can help your business get noticed.