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Tandem Marketing & Design tailors to your business needs. We offer a multitude of services from outbound, inbound and life-cycle strategies.
Outbound marketing is a traditional method of advertising using:
- Product sheets
- Business cards
- TV commercials and
- Radio commercials, just to name a few.
Traditional marketing methods can be successful, however, combining them with newer age techniques, they can be lethal.
The digital age—the inbox, is considered inbound marketing. The goal is to create quality content that pulls your target audience toward your products and services. Inbound techniques use avenues like social media, websites, and Email Marketing to attract qualified prospects to your business. Quality, resourceful content keeps them coming back for more.
Sales and Marketing
What comes first, the chicken or the egg? You might think the same about sales and marketing. Effective alignment of the two is critical to a seamless customer experience. According to the Aberdeen Group, companies with good sales and marketing alignment achieved 20% annual revenue growth. Essential to a productive relationship, is establishing concrete metrics, and mutual responsibilities, for both marketing and sales.
Life-cycle strategies identifies consumers based on where they are within research, and the purchasing stages for products or services. Email marketing, and automated messages are set in place to inform, nurture and motivate a prospect to purchase, or make an appointment. Up-selling, cross-selling and repurchasing are excellent for retention.
We partner with you to establish your business objectives and goals. During your consultation, we will discuss things like, “What’s your take on how you market your business? What have you done in the past? What has, and what hasn’t worked? Where would you like to be in 3, 6, or 24 months, and so on”. We’ll also discuss which style best suits your business. We’ll go over your budget in detail. After we have collected this information, we’ll outline a specific plan that curtails to your business.