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Why Content Creation?
Words and imagery matter, they influence. Did you ever hear of the 30 second rule? Studies have shown and proven that you have less than 30 seconds to capture your audiences attention. Good, quality content creation, whether it’s from your website, a TV commercial, or your latest email campaign. The words you use must drive buying behavior. It’s human nature to place tremendous significance on the written word. Pictures, are equally important, and must visually relate to the words in the copy. Writing always legitimizes and validates your ideas and actions. Imagery represents objects, actions and ideas in such a way that it appeals to your physical senses. This is where thought leadership takes an important role in marketing.
The content on your website, social updates, blog posts, brochures, product sell sheets and email campaigns, all have the same purpose. Their role is to inform potential customers, and produce results. Your words and images are the catalyst to encourage buying, stimulate interaction, and close the sale.
Content creation has to do with anything, from a press release, to white paper. Anything that’s promoted on your website, downloaded, emailed, or post to your social outlets. All of these avenues widen exposure, and allow your business to capture more leads. It also brands you and your business. The more diverse your marketing campaign is, the more your clients will view you as a legitimate resource.
What Is Good Quality Content Creation? “Clear, Concise…And Informative Information, Give Your Audience Exactly What They’re Looking For”.