Many work for a company that already have an established brand. But if you own a business like we do, it’s hard to spend the time building your brand, or develop your own look, and feel. It’s especially difficult if you don’t do it regularly, OR don’t have the skills to do it. Let’s face it, you’re running your own business, it’s hard to be the salesman, the accountant and the marketer. Whether you are a car salesman, a hair stylist, or a manufacturer of kitchen appliances, you have to have a brand that people relate too. Focusing on three areas of your brand can jump start your recognition, both on and off line.
The Thought Process
Set a clear vision for your company and your company’s goals. Strong business brands know their vision, mission, values and passions. They document their goals, and are fully aware of their superpowers—their signature strengths. That’s what comes across the table to your customers and your prospects. Write them down. Before you know it, you’ll have a book of content to share, you don’t have to give out trade-secrets, but key words and phrases that you regularly use, will start popping up, and before you know it you will automatically start using your own written work to develop your brand.
The Imagery Side of Things
Make your brand visual. Create and design a logo that fits your business or personal image and start consistently using it to send your messages. This starts influencing your target audience and begins developing thought leadership. Start documenting your business with images that unite your services with your products, and be undeviating when sharing them on and off line. Solid visual content shows leadership and will guide your client to your company, your brand.
What Matters on the Inside
Nothing says genuine or authentic like bending over backwards to help your customers or standing by your own products and services. It says a lot about a company when they can fix a situation or product that went awry. Establishing a reputation for quality has more to do with your brand than your competition. Let a good sense of focus and values be your guide in building a stand up business.