What You Do Makes You Who You AreMake A Difference...Be Great...Let Us Help!!!
Branding & Identity
We believe your branding & identity is your company front. Essentially, the people that work for your company, the products and services you offer, and everything your company stands for goes into creating your business identity so your customers have the user experience they desire.
The American Marketing Association defines brand and branding this way: “A brand is a customer experience represented by a collection of images and ideas often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.”
When your brand is working, people are willing to pay a premium for your goods and services, even through they might be available elsewhere for less.
Good branding has a consistent look throughout their content including logo, tagline and images; a website that is their promotional hub and interacts with their social media presence and engages customers. They have an email campaigns set up that are intuitive and remind their customers what they need, and when they need it; the blog posts contain content that informs and answer any product or service questions before their customer even asks. With the technology age, it doesn’t matter if you are around the corner or across the globe, you can reach your target audience with a click of a button, including face-to-face with Skype, FaceTime and the like.